In THE TANNING OF AMERICA: How the Culture of Hip-Hop Rewrote the Rules of the New Economy (Gotham Books; On-Sale 9-8-11), Stoute draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form – street poetry set to beats – came to define urban culture as the embodiment of cool. Steve Stoute’s understanding of how hip-hop morphed into mainstream culture enabled him to relate to a new generation of thinking, which catapulted him to the forefront of pop culture – where he still remains today.
In THE TANNING OF AMERICA Steve Stoute shows how a company can connect with the youth market without seeming inauthentic and staying true to their core brands. This ‘tanning’ phenomenon – the positive, powerful potential of urban youth culture that, when harnessed properly, can bring disparate groups of people together – raised the generation of black, Hispanic, white and Asian consumers who have the same ‘mental complexion’ based on shared experiences and values. Today’s consumer is a mindset, not a race – and when businesses get it right, and have a proper understanding of tanning, success is imminent.
Steve Stoute’s knowledge and observations will allow readers to find success in a new generation’s bold reinterpretation of the American Dream.
I am intrigued by this conversation and the book. What do you think?
Really? An interracial couple couldn’t agree on what to do with their daughter’s hair, so they went on national television to have entertainers tell them who is right and who is wrong. I’ve watched The Marriage Ref once or twice, and I don’t find it all that funny or enlightening. In this episode, which aired Monday, Aug. 14, the white father wants his little girl to express herself, while the black mom wants her to look presentable.
If I had to take the matter seriously, I’d side with the mother. There’s nothing wrong with a child expressing herself, as long as that’s something she wants to do. Nothing in the clip leaves that impression. All the viewer learns is that the father simply doesn’t want to do hair, and that’s too bad.
Here’s the thing. These people aren’t serious. There is way too much acting and exaggerating in the clip, and the viewer later learns the father wants his daughter to be “discovered.” I think he and his wife are using the show to get their daughter on television. They got the exposure they wanted. I just wish it had not been at the expense of a child and her beautiful, natural hair.
A new study on black relationships picks apart dating and marriage myths and shows how media have manipulated facts and figures.
For example, take the popular statistic that more black women than black men have earned bachelor’s degrees. It’s true. So is this: ”Nationwide, although more than 800,000 more black women than black men have at least a bachelor’s degree, almost 200,000 more black men than black women earn more than $75,000 per year.”
That piece of information helps put the matter in perspective, and the debate has often lacked balance. As the study notes, “entrepreneurial elements of America have found a variety of creative ways to benefit financially from black females’ anxieties at the expense of black males’ egos. Preachers, entertainers turned relationship experts, filmmakers and news documentaries have manipulated statistics to stoke the fear necessary to sell their preferred cut-rate brand of catharsis or solace.”
I’m familiar with one of those “creative ways” some have found to deal with the matter. It is easy. Date and marry someone of a different race. A number of web sites, businesses and books tout the idea.
It’s not that easy, though. For years, women and men have dreamed about their ideal mate. They have pursued this vision, playing it over and over again in their minds. It is tough to insert a new man or woman in the leading role. In other words, change is hard. I can’t change how someone thinks. She has to do that.
There are probably more reasons than I can count for why I was open to dating and then marrying someone of a different race. I lived on military bases as a child. I lived overseas as a child. I was exposed to many cultures, thoughts and ideas. I witnessed two interracial relationships in my extended family. No one told me I couldn’t, shouldn’t or better not date someone of another race.
Believer that I am, I’ve stopped suggesting my black girlfriends date someone of another race. Some are not open to the idea; others are offended by the mere mention of it. I accept that I can’t organize love and that what works for me may not work for you.
Add in your own bluesy guitar riff between verses
My daughter is a first-grader
Can ride the bus to school
It’s a five-minute ride
Makes so much sense too
Well, she boarded the bus
Told the driver her name
Sat next to a girl
Went on the first day
Picked her up a little later
All seemed a go
Then my daughter said something
She told me no.
Well, it’s more convenient.
Probably safer too.
The little girl won’t do it.
So, what’s a parent to do
I’ve got the blues
The school bus blues
She’d rather ride in the SUV
So, what’s a parent to do
It wasn’t long ago that I went to the spa and got a talking to from the aesthetician.
Get your skin act together, she said. You are not a young thing anymore. You must take care of your skin.
After she whipped my skin and me into shape, she sent me home with an arm full of items. They work well — and are expensive.
That’s the problem with my skin care regimen. I don’t want to spend that kind of money on lotions and potions. Plus, I want something with natural ingredients. I had three choices: I could either keep purchasing the expensive stuff, mix my own concoction or buy it from a reputable organic store.
Cue Mission Impossible music.
With my skin in good shape, I tried to find an affordable solution. I already knew about Bentonite Clay and use it for facials. Bentonite Clay is available at many health food stores for $8 or $9 for 16 ounces.
Armed with that information, I was sure I could find something organic and affordable to exfoliate and moisturize my skin. I clicked around and found Mountain Rose Herbs Cleansing Grains.
For $5.25, Mountain Rose Herbs offers two ounces of White Kaolin clay, organic Oat Bran, Almond meal, organic Corn meal, powdered Rose petals, and a blend of pure steam distilled essential oils. It smells divine. Mix a pinch or two with a little spring water or tea, apply to face in circular motions and rinse.
Warning: Don’t put anything wet in the jar, not even a finger, unless you want to contaminate all the goodies. Use a plastic or wooden spoon to scoop out a little each use.
For the body, try dead sea salt. It is the main ingredient in many body scrubs. Mountain Rose Herbs has a one-pound bag of dead sea salt for $4.50. Want to spend even less? Buy a five-pound bag here. Need some aromatherapy with that? Draw a bath, sprinkle in a tablespoon or so of dead sea salt and a few drops of an essential oil. Or, mix dead sea salt with a carrier oil, say jojoba, and use it to exfoliate the entire body. Both recipes provide an instant spa experience without the spa price. Enjoy!
Do you have any money-saving beauty secrets? Spill!
